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Wednesday, May 23, 2012

Too Much Packaging!

Here's an interesting video I found on You Tube of a gaijin (foreigner) who bought himself a meal at the local McDonald's restaurant in Japan.

There's nothing amazing about that, until you see the amount of packaging that is used for a typical take-out meal.


Just know that in Japan L-size means large. If you try and use 'Japanese' and say oki-sai (big size) they will have no idea what you are saying. At any place in any town in Japan. Essu-saizu; emmu-saizu; and eeru-saizu. Yup.  S-size; M-size; and L-size. 


Damn video made me hungry. But... all I know is that while I enjoyed a Big Mac or two as much as the next person, I really liked the Teriyaki Burger. Yes... McDonald's around the world have differing menus. You should try the Maharaja-Mac in India.  

It's still a lot of packaging, though. Maybe McDonald's could talk to someone of their restaurants about this? Please?

Cheers
Andrew Joseph

2 comments:

  1. Packaging is very important for product safety, so companies follow packaging guidelines.

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    Replies
    1. I know that companies follow protocols for packaging of products.
      I really do. You should see what I do in my day job.
      Your point is well met - but it still doesn't change the fact that there is a lot of packaging - often more than is required.
      Cookie companies, for example, go over the top when they are trying to create the illusion of having a higher quality brand by individually wrapping cookies. There's no need after the primary outer pack, the tray with a shrinkfilm encasing the tray... but some companies DO like to individually wrap cookies inside that tray. Obviously not all. But many do. Heck... look at After 8 mint cookies... each cookie comes in its own individually wrapped pocket for no reason other than to present it with an elite look.
      But... I agree with you about packaging guidelines... I know companies in their respective countries are required to follow them. I agree that packaging not only offers product safety but that it also provides safe transport from the manufacturing/packing facility to the retailer (it can include a master carton, shrink wrap around a stack on a pallet, et al). I don't mean to argue with you, because your point is succinct and correct... but I do think it, that in some cases (maybe not McD's) (maybe), it is more than is actually required.

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