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Wednesday, May 23, 2012

Too Much Packaging!

Here's an interesting video I found on You Tube of a gaijin (foreigner) who bought himself a meal at the local McDonald's restaurant in Japan.

There's nothing amazing about that, until you see the amount of packaging that is used for a typical take-out meal.

Just know that in Japan L-size means large. If you try and use 'Japanese' and say oki-sai (big size) they will have no idea what you are saying. At any place in any town in Japan. Essu-saizu; emmu-saizu; and eeru-saizu. Yup.  S-size; M-size; and L-size. 

Damn video made me hungry. But... all I know is that while I enjoyed a Big Mac or two as much as the next person, I really liked the Teriyaki Burger. Yes... McDonald's around the world have differing menus. You should try the Maharaja-Mac in India.  

It's still a lot of packaging, though. Maybe McDonald's could talk to someone of their restaurants about this? Please?

Andrew Joseph


  1. Packaging is very important for product safety, so companies follow packaging guidelines.

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    1. I know that companies follow protocols for packaging of products.
      I really do. You should see what I do in my day job.
      Your point is well met - but it still doesn't change the fact that there is a lot of packaging - often more than is required.
      Cookie companies, for example, go over the top when they are trying to create the illusion of having a higher quality brand by individually wrapping cookies. There's no need after the primary outer pack, the tray with a shrinkfilm encasing the tray... but some companies DO like to individually wrap cookies inside that tray. Obviously not all. But many do. Heck... look at After 8 mint cookies... each cookie comes in its own individually wrapped pocket for no reason other than to present it with an elite look.
      But... I agree with you about packaging guidelines... I know companies in their respective countries are required to follow them. I agree that packaging not only offers product safety but that it also provides safe transport from the manufacturing/packing facility to the retailer (it can include a master carton, shrink wrap around a stack on a pallet, et al). I don't mean to argue with you, because your point is succinct and correct... but I do think it, that in some cases (maybe not McD's) (maybe), it is more than is actually required.