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Friday, November 14, 2014

Japanese Match Box #1


Above is an image purported to be from a box of matches in Japan.

The 'English' on it says that the boat is a 'gondora', or what most people call a 'gondola'.

I have no issue with the Japanese alphabets turning "L's" into "R's" because there is no "L" sound in Japanese... but at least spell it correctly if you are going to write it out in romaji - in this case the Italian word (also used in English) of 'gondola'.

To me, this is just laziness by the art director and the person approving the project.

Look... I'm not perfect, but dammit, how many words do you have to check here?

From time to time, I'm going to show off some cool Japanese advertising artwork - but not just via your typical billboard.

Smoke'em if ya got'em,
Andrew Joseph

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