Produced by the Canadian Tourism Commission (CTC), the annual Showcase Canada-Asia allows Canadian tourism and food businesses to meet directly with travel buyers throughout Asia—approximately 200 travel buyers from China, India, Korea, and Japan—as well as representatives from the Canadian agri-food and tourism industries.
Canada’s abundant local produce and culinary excellence is a key selling point for positioning the country as a premier travel destination, and throughout the week-long event visitors will sample a variety of Canadian products promoted by Agriculture and Agri-Food Canada (AAFC), including seafood, pork, beef, duck, bread, lentils, cranberries, mustard and maple products.
I assume the press release meant to say 'maple syrup' products, as there isn't much demand for the leaves or bark or wood of a maple tree in the tourism and food industries. Though maybe you can get a Maple Leafs hockey jersey as part of the tourism thing. Of course, what with a hockey strike, why would you bother?
"This event is an opportunity to profile Canada’s diverse and high-quality agri-food products to tourism buyers and media from some of our key markets," says AAFC minister Gerry Ritz. "Our government knows that market development leads to trade, which creates jobs and overall economic growth for Canadians."
Several other AAFC 'Canada Brand' promotional events are taking place in Japan throughout October, including restaurant and retail promotions, and other events for buyers, sellers and importers.
Japan is the world's largest net importer of agri-food products with Canada accounting for 5.6% of the $68 billion in Japanese Agrifood imports in2005 (see image above).
In 2011, Canada exported $4 billion worth of agri-food and seafood to Japan.