Considered a drink for the elite. pretty much every one (male) drinks it to appear more posh than the drunken slovenly salaryman that they are. I don't blame them.
Everyone wants to seem more with it.
But… check out these pictures around us!
Created by the Tokyo ad agency TBWA\HAKUHODO - now there's a mouthful - we have the campaign it created on behalf of Suntory Whisky.
The presentation and all of its various forms won six awards at the 2015 Asia Pacific Ad Festival (AdFest) in Thailand.
In the video below (posted on YouTube) we are privy to some cool jazz beats as we see how the art of Japanese whisky creates its 3D on the Rocks ice cubes.
Cutting edge? Certainly.
Although some bloggers call this 3D printing, there is no printer involved per se… it's millwork at its best, featuring a CAD (computer-aided design) software program… something I first saw in action 20 years ago - and I'm sure it's been around longer than that - a CNC (computer numerical control) machine carefully etching wood and metals to a desired shape and form.
Unlike 3D printing that builds UP an object from layers of plastic, the 3D mill shaves the ice away to create the programmed image.
Regardless… it is impressive.
It makes me want to be a slovenly elitist bastard sucking back a nice Suntory whisky (Eh! where's the 'e?!) - but only if I can have a nicely sculptured Kinkakuji (Kyoto's Golden Pavilion - Topmost photo) in it.
… or maybe a 3D version of Honey Ryder from the James Bond flick Dr. No - complete with a nice pair of conch's. I know I'd be sipping that all night long...
|Godzilla needs to drink more water, if his urine is going to look this color.|
|For fun, say in a gravely voice "I'm drunk Batman", suck the whisky back and then try to say it again in that same gravely voice. Smoooooooooth.|