This article was last updated on August 29, 2017.
Let me just state that although many a website says that there are over 300 Japanese flavor of Kit Kat released since 2010, it's more like 300 SKU (stock-keeping units), with a flavor appearing in many different sized packages.
IF there are 300 flavors released in Japan, why doesn't anyone - Nestle Japan included, have a complete list? Because it's BS.
There are some 168+ flavors of Kit Kat that I have found... and I am sure more exist... but 300+? Prove it. Nestle Japan says there are over 200 flavors... but to me that's incorrect... I think it includes flavors and varieties... IE same flavor in different packaging and different sizes... that'll get you to over 300. How is an adult flavor different from a standard flavor? A different percentage of chocolate? Dark chocolate versus the sugary stuff - sure... those are different flavors, and I have noted them where I have found them... and I'm still at the 168+ range... mostly because reader Annabloem provided photos of five flavors I hadn't seen before! Thanks!
For those that think there are 300+ different flavors of Kit Kat in Japan... Nestle Japan should provide a list...
What I offer here, however, is the most comprehensive list - with images - of Japanese Kit Kat flavors... I've even included three packaging varieties for two FAKE flavors. Seafood & Sushi.
There's possibly a second fake sushi Kit Kat version out there as of last month... but despite descriptions of what it is really made of, until I see a package, I am wary of its veracity. (AJ - Feb 2017)
Kit Kat is (usually) a chocolate-covered wafer biscuit bar confection created by Rowntree's of York, England, and is now produced globally by Nestlé, which acquired Rowntree in 1988, though in the U.S., it is made, under license, by H.B. Reese Candy Company, a division of The Hershey Company.
To start... Nestle says KitKat (no space), but Nestle Japan says Kit Kat (with the space). But, there is no space added on the Kit Kat Japan products. Media consistency? Meh. Flavor. Superb.
In Canada, there are about four flavors... and apparently that is good enough for us 'safe', non-adventurous Canadians.
Japan... well... Japan is special.
Japan... spoiled as it is with all those wacky Coca-Cola, Pepsi and Fanta flavors, it also has to have all these weird and wonderful flavors that are only available to the Japanese and certain lucky gaijin.
Why is Kit Kat so popular in Japan that each prefecture now wants to adopt a flavor for their own, or that instead of rice crackers, bringing back omiyage (presents/gifts) from a trip or vacation is now perfectly acceptable and preferred if it is a Kit Kat chocolate.
Kit Kat.. when pronounced in Japanese becomes the bastardized English of "Kitto Katto"... but it is close enough to the Japanese phrase “kitto katsu” or “surely win”, that people send Kit Kat bars as a good luck gift to students about to take a University entrance exam.
|You can mail this edible postcard to your friends before entrance exams!|
It is, strangely enough, the country’s most popular candy... more so than any sort of Japanese confection.
Anyhow... Nestle Japan honors the Japanese by creating a different flavors - releasing many different varieties a year... for a limited time...
It's like the beloved soft drink Fanta, which has some 90 different Japanese flavors (except my favorite Cream Soda... read the list of Fanta flavors in Japan HERE.
So... 90 flavors of Fanta... how bad could a list of all the Kit Kat varieties be?
Anyhow, after several days of searching and compiling... here's about as complete a list as I can find... mindful that sometimes English translations of names have been altered by previous list compilers.
I looked at a lot of lists... usually those that say 15, 35 or 50 weird Kit Kat flavors... and to be honest, I don't find these flavors all that weird. I find them intriguing.
So... if you think there's a Japanese Kit Kat flavor/variety that is not on this list, please let me know... and send me an image.
Let's begin with the Kit Kat varieties listed on the official Nestle Japan website, and then... then we'll look at all the other Japanese Kit Kat bars ever made. That I can find with photographic evidence.
There are different types of packaging shown: From the individual pack, to the secondary packaging holding the various Kit Kat minis, to gift boxes, souvenir boxes...
Also, I admit to snagging all of the images from the Internet. The General Kits Kats and those from the Chocolatory and those listed as available as souvenirs are all from Nestle Japan's website - which is available in English!
The rest... I've listed very few from their original location... the rest... don't be angry... but if you see your image, let me know which one(s) and I'll provide credit - hey... this is now the most complete listing of Kit Kat on the Internet.... so thanks to all of you who took the time and effort to snap a photo. Whoever said taking photos of food is stupid? Well... me, but not this time.
By the way... there are other flavor varieties listed on the Internet that purport to be Japanese, but without any hiragana or katakana on the package, I couldn't be sure it was Japanese, as opposed to Chinese, and left them off this list.
General KIT KAT products available in Japan:
- Regular. According to INTAGE SRI research of the domestic chocolate market, this Nestlé KIT KAT Mini 14 pack held the number one position for estimated sales value from January to December, 2014.
- Dark Chocolate - OTONA-NO-AMASA (Sweetness for adults): produced by kneading a rich cocoa fragrance into the chocolate dough, the black biscuit has a "Rich & Genuine" flavor.
- Green Tea - OTONA-NO-AMASA (Sweetness for adults): produced by kneading "Uji Gyokuro Tea Leaves" into the Uji Matcha (green tea) flavored dough, a fragrant Uji Matcha aroma and taste is brought out.
- Japanese Strawberry (Wa-Ichigo): The taste of sweet-and-sour crisp strawberry gently wrapped in white chocolate along with fragrant wafer.
- Uji Green Tea: The wafers are covered in rich-tasting chocolate kneaded with strictly selected Uji Green Tea leaves.
- Sakura Green Tea: Cream with a hint of cherry blossom sandwiched between fragrant wafer and covered in Uji Green Tea flavored chocolate.
- Hokkaido melon with mascarpone cheese: Nestle calls it a quasi-chocolate confectionery sandwiching powder of Hokkaido melon and mascarpone cheese between sweet wafers and covered in mild white chocolate. It features a mild sweetness of Hokkaido melon and a fresh taste of mascarpone cheese.
Local Kit Kat Product Lists (By Prefecture)
- Tochi-Otome Strawberry: A strawberry brand that came to life in Tochigi-ken, along with fragrant wafer, its sweet and pleasant flavor is gently wrapped in white chocolate.
- Rum Raisin: Crushed cookies kneaded into a uniquely flavored rum raisin chocolate for a stylish finish.
- Strawberry Cheese Cake: Strawberry cream cheese sandwiched with fragrant wafer and completely wrapped in a cheese based white chocolate.
Chugoku - Shikoku
- Kankitsu Ougon Blend (Perfect balance-Ctrus): Wrapped in white chocolate and blended with an exquisite selection of Unshu mikan (sweet orange), lemon, and citrus. Enjoy the refreshing taste of the perfect balance between sweet and sour.
Kanto - Hokuriku
- Adzuki (Red bean) Sandwich: The staple meal of cafes in the Tokai region is Ogura Toast. With a hint of that flavor, this snack is filled with adzuki cream and sandwich with wafer before being wrapped in milk chocolate.
- Kobe Pudding: The souvenir that represents Kobe, “Kobe Pudding,” features the mellow, rich, and fruity taste of Kobe Pudding with KIT KAT.
- Itohkyuemon Uji Matcha (Green Tea): The matcha of Kyoto Uji’s long-established teahouse “Itohkyuemon” and “KIT KAT” have teamed up. Fragrant wafers are wrapped in Itohkyuemon’s carefully selected Uji Matcha kneaded chocolate. Enjoy the delicious and rich taste of the mellow matcha (Grean Tea) as it spreads throughout your mouth.
- Itohkyuemon Roasted Tea: The roasted tea of Kyoto Uji’s long-established teahouse “Itohkyuemon” and “KIT KAT” have teamed up. Fragrant wafers are wrapped in Itohkyuemon’s carefully selected roasted tea kneaded chocolate. Enjoy the high quality fragrant taste and richness of roasted tea as it spreads throughout your mouth.
- Amaou Strawberry: A strawberry brand that came to life in Fukuoka: “Amaou.” The rich flavor of Amaou strawberries gently wrapped in white chocolate with fragrant wafer.
Kyushu - Okinawa
- Purple-sweet potato: “Purple Yams” are popular in Okinawa/Southern Kyushu and are known for their vivid color. This sweet takes that high quality taste and wraps it in white chocolate and fragrant wafer.
- Green Tea of Kumamoto: Beloved by people of Kumamoto, “Green Tea of Kumamoto” collaborates with “KIT KAT”. Pleasant aroma of the finely selected “Green Tea of Kumamoto” is coated with bitter chocolate with rich flavor.
- Shinshu Apple: Grown under the serene sky with pure Shinshu water: “Shinshu Apples.” The fresh flavors and sweetness of Shinshu apples are gently wrapped in milk chocolate with fragrant wafer.
Shizuoka & Kanto
- Tamaruya Honten Wasabi (Japanese horseradish): Centered in Shizuoka, the wasabi of “Tamaruya Honten,” which is showered in unending love by all, has teamed up with “KIT KAT.” Enjoy the exquisite harmony of mellow, sweet white chocolate and carefully selected high quality wasabi.
Specials - Kanto:
- Strawberry Cheesecake: Strawberry cream cheese sandwiched with wafer and wrapped in a cheese based white chocolate. The packaging shaped like the world-heritage, Mt. Fuji, makes this the perfect souvenir.
- Japanese Sake: The elegant taste of Sake, wrapped in the gentle sweetness of white chocolate. You can enjoy the mellow, full-bodied flavor, and a refreshing aftertaste of Sake. The inventive package shaped like Isshobin (a traditional 1.8 liter bottle) is fun, and is great for the souvenir from Japan. *This product is not an alcohol. *Alcohol content: 0.8%.Children and lightweight drinkers are kindly requested for refraining from consuming this product.
Other: Chocolatory Stores
- Sublime Bitter: 1 pc: An iconic flavor of the KIT KAT Chocolatory. Contains 66% cocoa-content couverture bitter chocolate that as been carefully selected by the patissier Takagi. ※Only 300 are sold every day. Gift Box available of a 10 pack, but only 5 sets are sold every day in each shop.
Sublime White: 1 pc.: Contains couverture white chocolate that has been carefully selected by the patissier Takagi. Only 300 are sold every day.
- Sublime Milk;
1 pc.: An exquisite cocoa and mellow milk ensemble that utilizes couverture chocolate carefully selected by the patissier Takagi.
- I ♡ FRUITS:
10 pcs (2 each of 5 varieties): An indulgent creamy chocolate KITKAT with the perfect blend of 5 authentic fruit flavours, the result is a classic selection of KITKAT bars that can only come from the “Chocolatory.” 10 pieces (2 each of 5 varieties) of "Strawberry", "Blueberry" "Raspberry" "Yuzu" and "Passion Fruit." KIT KAT Chocolatory Gift box: 24 pcs: Specially designed gift box filled with an assortment of various unique KIT KAT flavours. Share your love and happiness with friends and family. Total of 24 pcs per gift box: ・Sublime Bitter x 4 pcs ・KIT KAT Chocolatory Special Strawberry Maple x 5 pcs ・KIT KAT Chocolatory Special Green tea & Kinako x 5 pcs ・KIT KAT Chocolatory Special Butter x 5pcs ・IT KAT Chocolatory Special Pistachio & Raspberry x 5 pcs KIT KAT Chocolatory Gift box - mini: 8pcs: Specially designed gift box filled with an assortment of various unique KIT KAT flavours. Share your love and happiness with friends and family. Total of 8 pcs per gift box: ・KIT KAT Chocolatory Special Strawberry Maple x 2 pcs ・KIT KAT Chocolatory Special Green tea & Kinako x 2 pcs ・KIT KAT Chocolatory Special Butter x 2 pcs ・KIT KAT Chocolatory Special Pistachio & Raspberry x 2 pcs
Eastern Japan Gift Box
Kit Kat Mail: Edible postcard (You can mail a Kit Kat to someone to wish them good luck!)
Alphabetical Listing Of 168 (or more) Kit Kat Varieties Produced For Japan
Anko Green Tea
Anko & Matcha Tea
Annin Dofu (Almond Jelly)
Azuki Bean Sandwich
Baked Butter Cookie - 2017 - are you kidding me?! Photo and Kit Kat found by Annabloem! Thanks!
Baked Sweet Potato - 2016
Bubblegum Soda - aka Ramune
Cafe Au Lait
Cappuccino: Available in Japan, but not made for the Japanese market. Unless you can positively prove me wrong.
Caramel Macchiato McFlurry
Cheese - European cheese
Cherry Blossom Flavored Green Tea
Chocolate Mint Ice Cream
Cinnamon Cookie (
Citrus Golden Blend (Kankitsu Ogon Blend)
Cookies and Milk - in case you don't want the fat content of cream?
Cookies Plus (Whole Grain Cookie) (2008 and 2009)
Cough Drop (2017) - contains 2.1% cough drop lozenge powder per stick. Packaging features former Japanese soccer player, manager and broadcaster Matsuki Yasutaro (surname first). Click HERE for full article.
Cranberries & Almond
French Bretagne Milk
Ginger - found by Annabloem - photo by Annabloem - Cheers!
Gold, Sublime -wrapped in gold leaf
Grapes, Muscat of Alexandria
|Image credit Michael Martin: https://www.flickr.com/photos/friedtoast/|
Green Tea Matcha Tiramisu (2009)
Green Tea, strong - found by Annabloem - photo by Annabloem - thanks!
Hazelnut, Creamy (Gianduja) 2008
Hazelnut, Feuillantine (same as Hazelnut, Premium)
Hazelnut, Premium (same as Hazelnut, Feuillantine)
Honey, Black, (Eitaro Kuromitsu)
Hotcake (pancake), Rilakkuma (Rilakkuma - the "bear in relaxed mood" - is a fictional character produced by the Japanese company San-X, created by former employee Aki Kondo.)
Kinako Ohagi - sweetened soybean flour
Kiwi Fruit - or as the Japanese write it, Kiwifruit.
Lemon Vinegar (2009)
Maple Syrup, White (with milk) (2005)
Melon, Hokkaido Yubari
Midnight Eagle White
Orange, Sour (2009) - I've tasted a real sour orange and spat it out because it's NOT supposed to be sour!
Pancake (see also Hotcake) - Easter edition
Maple syrup on pancakes taste of chocolate
Passion Fruit (2005)
Peach, White & Yellow - pack contains individual flavors of yellow peach and white peach... because who the hell needs to taste such a crazy flavor as mixed white and yellow peach?
|Image credit Michael Martin: https://www.flickr.com/photos/friedtoast/|
Pear, Niigata Le Lectier
Plum (Ume) Soda
Potato, Grilled and Chocolate
|Image copyright Michael Martin: https://www.flickr.com/photos/friedtoast/|
Purple Sweet Potato (2013)
Raspberry & Passion Fruit
Red Bean, Hokkaido
Red Bean Paste
|Image credit Michael Martin: https://www.flickr.com/photos/friedtoast/|
Seafood (1) - FAKE
Seafood (2) - FAKE
Soybean Milk Chocolate
Soybean, Intense Roasted
Sushi (1) - FAKE
Sweet Potato, Candied
Sweet Potato, Roasted (Yaki Imo)
Veggie (Apple & Carrot - yes... I know what an apple is.) This contains apple and carrot, but also
Water Melon & Salt
Yoghurt, Iwaizumi - possible limited to Iwate - found by Annabloem. Photo by Annabloem - Thx!
Youth Citrus (2017) - a white chocolate blended with three types of fruit (I believe it's orange, lemon and lime), sold to honor Japanese youth baseball - see HERE for the full story. Same product in four different boxes
2) If you know of a Japanese Kit Kat flavor not listed here and can provide an image as proof, please contact me and/or direct me to the right place.