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Tuesday, June 14, 2016

The First Company In Japan To Use FSC-Certified Corrugated

The Kao Group has started to use corrugated cartons that have been accredited by the Forest Stewardship Council (FSC), and is the first company to do so in Japan.

This is the first trial of its kind in Japan. Kao began procurement of FSC-certified corrugated cartons in March 2016, and by the end of 2016, approximately 50 percent of corrugated cartons used by Kao will be FSC-certified.

FSC certification is granted for for materials or products including paper and pulp, and corrugated cartons that use properly managed forest resources.

Trust me… this is a big deal.

Some 20 years ago, when the current Emperor was a mere Prince, he traveled to a remote part of forested Japan to celebrate the nature and trees et al. A nice green gesture.

Because this was the Prince, and organizers expected a crowd (as there is whenever the Japanese royals move about - I once stood for two hours in the sun to see the current Emperor and his wife when they were still Prince and Princess), so they cut down some trees to make room for the seating… and to provide road access, they cut down more trees and paved a road into the once forested area.

The Prince came in - nice crowd attended, I hear - said a few words on conservation, planted one tree and drove off with his phalanx of handlers down that nice new road back to civilization.

So… you can understand why I think Kao’s step towards being FSC-certified is a big deal.  

Since announcing its Kao Environment Statement back in 2009, the Kao Group has proactively put the environment at the center of its business activities and management decisions.

As part of its activities, Kao established the Sustainable Paper and Pulp Procurement Guidelines. In the guidelines, in consideration of biodiversity conservation, Kao commits to zero deforestation for its paper and pulp procurement.

Kao will promote the initiatives aiming to achieve the following objectives by 2020:

  • Kao will purchase only recycled paper or sustainably sourced paper and pulp for use in its consumer products, packaging and office paper;

  • When Kao uses virgin pulp, Kao commits to zero deforestation at the source of wood fiber for raw materials;

Kao will purchase only pulp for raw materials that is traceable to the source.

About KaoKao creates high-value-added products to help consumers around the world enrich their everyday lives. Over 20 leading brands such as Attack, BiorĂ©, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown are part of the lives of people globally and help generate about ¥1,500 billion (US $14.16 billion) in annual sales. Kao employs about 35,000 people worldwide and has more than 120 years of history in innovation.
For company information, visit

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