Back in 1992 when the third installment of the Evil Dead movies series came out—this movie was known as Army of Darkness… perhaps a movie with the best name ever.
Army of Darkness… it just has a certain ring evil and dark about it.
When Japan got around to issuing the movie to its Japanese populace, rather than call it Army of Darkness… or translate it into katakana-English as “Ah-me o-fu Da-ku-ne-zu”… some brilliant conglomerate thought it best to call it "Ca-pu-ta-n Zu-pa-ma-ke-to"... katakana-English for Captain Supermarket.
Army of Darkness ≠ Captain Supermarket.
Or does it?
Now, at first blush one might think that calling the Army of Darkness movie Captain Supermarket in Japan is just plain stupid… however… Ash, the protagonist of the movie series, worked at a retail store…. so calling him Captain Supermarket isn’t that dumb… except that it fails to convey that the movie has an army and there's darkness. But where's the (gasp) horror?
Now… the Japanese movie poster for Captain Supermarket does.
While it does not explain how a retail clerk got promoted to military Captain, there is evidence in the artwork of horror... All you have to do is see that Ash has lost a hand, and has had it replaced by a chainsaw.
Compare the Japanese poster to the American one:
While it is true that the Japanese poster fails to capture any sort of darkness.... and fails to include the army behind him, the Japanese poster has managed to include the scantily clad woman, because heck who doesn't love a scantily clad woman - you university women known what I'm talking about.
Sorry. Just in case, that was a joke about college experimentation.
Anyhow... the Japanese poster features on the right... a bald headed guy with the word "Moooonn" written around his scalp. Why? I don't know... I haven't watched the movie in a while...
Still... it is kindda funny.
Then there are the Bruce Campbell soup cans on the bottom... a witty pun considering Ash is played by actor Bruce Campbell.
The Captain Supermarket poster probably captures the spirit of the Evil Dead series better than the American poster... because despite the awesome blood and gore, the Evil Dead movies are filled with god-fearing puns and stupid plots and stupid lines, and often poor acting.... you know... sorta schlocky.
But despite it all, it is an enjoyable set of movies, that while lowering your IQ, will increase your testosterone. That's good. Unless you are a woman.
While the American poster is classic, the Japanese one is awesome, even if it is for Captain Supermarket.
Hey! I just got it! Captain Supermarket... where you can buy cans of Bruce Campbell soup! Bwa-ha-ha-ha!