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Tuesday, January 16, 2018

Coca-Cola Plus Won’t Make You Poop, Per Se

Coca-Cola Plus is a zero calorie soft drink recently given a “gold” label by the Japanese government which means the drink contains “health benefits” under Japan's Food of Specified Health Use (FOSHU), the first-ever such designation for a Coca-Cola product. 

It was introduced in February of 2017 by Coca-Cola Japan

The drink does contain dextrin, which is a dietary fiber.

While a dietary fiber such as dextrin can have a laxative effect, it’s not a laxative in the strict sense of the word.

In other words, it’s not going to make you poop.

Dextrin, and other dietary laxatives, can help sooth and calm one’s digestive systems.

While some far-reaching companies state that dextrin is a weight-solution that actually “eats” fat, it does no such thing. People began gobbling up dextrin like it was candy, and when people started evacuating their bowels with greater urgency and frequency. the consumer thought that was just the way stuff worked… and sure, their felt lighter.

Did you know that you actually way more after you fart? Gases within the body that are expelled during a fart, actually weigh less than air… so when you fart, you weigh more. Don’t worry, you don’t have to refrain from farting - though it is appreciated - the weight gain is not measurable, regardless of how much you may have eaten or drunk.

But, pooping will not make you thin.

For Coca-Cola Plus, a recent Wall Street Journal article published on January 7, 2018 called the beverage a laxative… which is simply incorrect.

While Coca-Cola Plus is available in Japan, it is not available in North America, and I doubt it is in Europe… you Aussies et al can let me know if you have it there.

In the meantime, I would be curious to know just how Coca-Cola Plus earned its “health benefit” certification.

Wait - I found out from Coca-Cola themselves:

The zero-calorie cola contains five grams of indigestible dextrin per 470-ml bottle.

The key word is "indigestible", which means it is difficult or impossible for the stomach to breakdown. Hence... poop.

Coca-Cola Japan is marketing Coca-Cola Plus, which apparently features the great Coca-Cola taste, to health- and taste-conscious consumers 40-years-of-age and older, as a beverage to enjoy with food.

Coca-Cola Japan says that drinking one Coca-Cola Plus per day with food will help suppress fat absorption and help moderate the levels of triglycerides in the blood after eating.

“Coca-Cola Plus is a sugar-free and calorie-free beverage with FOSHU functions and great Coca-Cola taste, so we hope people will drink it with meals,” says Dr. David Machiels, product development director, R&D, Coca-Cola Asia Pacific.

Anyhow, as with most things in life, too much of a good thing is bad for you. To be fair, Coca-Cola Japan is only recommending one drink of Coca-Cola Plus per day of its FOSHU beverage to achieve optimum results.

Andrew Joseph

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