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Sunday, February 4, 2018

Kit Kat Ruby Chocolate - New For 2018

Nestlé Japan has unveiled its newest limited edition Kit Kat flavor as part of its Sublime line-up - Ruby Chocolate, on sale now in Japan and available at its Chocolatory stores through Valentine's Day 2018.

The Switzerland-headquartered Barry Callebaut Group—global leading manufacturer of high-quality chocolate and cocoa products—has unveiled a fourth type in chocolate: Ruby—made from the Ruby cocoa bean—featuring an intense taste and characteristic reddish color.

Chocolate aficionados will know that there have been only three types of chocolate until now: dark chocolate, milk chocolate, and white chocolate, which only made its debut 80 years ago.

The Ruby cocoa bean, according to Barry Callebaut, is unique because the fresh berry-fruitiness and color precursors are naturally present.

The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness. To create Ruby chocolate no berries or berry flavor, nor color is added.

Sourced from different regions of the world, the bean has a specific set of attributes that Barry Callebaut has managed to unlock through an innovative process that took many years to develop.

According to quantitative research performed by independent international market and consumer agency Haystack, Ruby chocolate meets a consumer need no chocolate ever did before. It’s expected that Ruby, like Dark, Milk and White chocolates will be introduced in different product categories.

The invention of Ruby chocolate is the work of global R&D centers of Barry Callebaut, based in France and Belgium—part of a global network of 28 R&D centers—Jacobs University, and over 175 years of expertise in sourcing and manufacturing.

Ruby chocolate has been tested and validated through extensive consumer research run by independent global research agencies Haystack and Ipsos in the U.K., U.S., China and Japan.

As part of these studies, Ruby’s consumer appeal and purchase intent have been tested, indicating consumers would buy Ruby chocolate at different price points.

Barry Callebaut chief innovation and quality officer Peter Boone says: “Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials – Hedonistic Indulgence – but also high purchase intent at different price points. We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to Dark, Milk and White chocolate.”

Ruby chocolate was revealed at an exclusive launch event in Shanghai, China, on September 5, 2017.

The Ruby Kit Kat was created by Japanese pastry chef Takagi Yasuma (surname first), who has also been the creator of other Kit Kat flavors for the Chocolatory shops.

Nestlé Japan has suggested that the Ruby Kit Kat "is such a rare and precious chocolate, you should want to give some to that "special person" in your life on Valentine's Day."

Uh yeah... so now you men don't need to worry about that. In Japan, Valentine's Day is where the woman gives a valentine to their person of interest, or to someone their are interested in.

On March 14, after seeing which woman is interested in him, the man can reciprocate accordingly and within the same financial areas as what she spent on him.

So... guys... you don't have to go crazy trying to get your hands on the Kit Kat Sublime Ruby... but you women might want to panic a bit.  

Released on January 19, 2018, the initial run of 5,000 Kit Kat Sublime Ruby bars has sold out and is now being offered up for sale on the pink market, er black market of auction houses... though more are on the way. They are about US$16 each... and I mean each. There's just one in every pack.

Which is weird, because the nice thing about regular Kit Kat chocolates in their four-finger form, is that they are ideal for sharing. These single pack chocolates are not. How sublime.

For kicks, I spent several hours (again) pouring over Japanese Kit Kat flavors and have added about 20 more to my list of Every Frickin' Japanese Kit Kat Bar Ever - Updated February 3 2018.

There are now 44 entries of various Kit Kat flavors in special packaging, including the past three New Years editions: available from the Post Office, tourist sites around the country selling their prefecture's special flavor, and Nestle Kit Kat Chocolatory stores and some of their more special editions.

And, of course, all of the special and limited edition Kit Kat flavors I could positively determine to exists, along with three fakes circulating the Internet. I am up to 189 packaged flavors - verified. 

Yes... I may one day get to 300+ flavors, but at least I am trying to show you what's what. Everyone else keeps on repeating flawed information. There are 300+ SKUs (stockkeeping units), but a unit could merely be the same flavor in four different packaging sizes.

While there are 300+ different flavors of Kit Kat around the world - MAYBE - if there really are 300+ flavors of Japanese Kit Kat, show me. 

Andrew Joseph

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