And why not? Kit Kat is, quite frankly, the de facto go-to chocolate for Japanese thanks to the over-load of flavors Nestlé Japan has created for its market.
Yeah, us Canadians and Americans may have whooped it up when White Chocolate was added to our limited drabness (regular, Dark Chocolate, White Chocolate, and Orange - are what we have available for general sale), but Japan has - near as I can quantify, about 190+ different flavors.
I’m not talking different sizes or different packaging graphics, I’m talking flavors.
Some blogs claim there are over 350 different flavors of Kit Kat chocolates in Japan - but unless you can show me a label, I don’t believe it.
You can see my detailed listing of Kit Kat chocolates available or once available in Japan HERE. I’ve even include a couple of fake ones that were making the Internet rounds.
By the way... Nestlé Japan markets the chocolate bars as Kit Kat - with a space between the words, while North America Nestle markets it as KitKat (no space). Come on guys - get it
Anyhow, celebrating 45 years, Nestlé Japan decided it would take submissions from its fanbase, receiving over 4,000 flavor concepts - and then choosing 21 of what it called the most promising.
Some of those 21 include such flavors as yuzu, and wasabi cheese.
There have already been Kit Kat flavors for wasabi, and cheese, and there’s even a Yuzu Kosho, but the latter one wasn’t just plain yuzu (a type of citrus fruit that looks like a small grapefruit complete with its tart flavorings with overtones of mandarin orange).
In April 2018 at the New Flavour World Summit Campaign, some 500,000 votes from 81 different countries picked their choice for new 45th anniversary celebratory flavor in Japan - Strawberry Tiramisu (いちご ティラミス, ichigo tiramisu). They decided to use the Japanese katakana alphabet for “ichigo/strawberry”, rather than the more common Japanese hiragana alphabet (イチゴ).
The flavor features a bitter tiramisu cream with coffee and cocoa coated in a strawberry-kneaded white chocolate.
The new packaging - seen at the top of the article (so I guess I didn’t surprise anyone), was painted by Kinashi Noritake, a Japanese artist, actor and comedian.
The concept depicts a couple with a Kit Kat stuffed in to their mouths (probably fed to each other - but who can tell?) congratulating Kit Kat on 45 years in Japan. The couple says they are also looking forward to their own 45th anniversary one day.
Cost is ¥120 for a 3-pack to be sold in convenience stores and ¥500 for an 11-pack at supermarkets and drugstores.